Intellemo
Overview
Intellemo offers a digital marketing platform with ready-made templates and AI-driven tools to make digital marketing accessible and easy to customize for everyone.
Role
Product designer
Time
2-3 months
Team
Engineers and Product Manager
01
THE OPPORTUNITY
Digital marketers were spending countless hours managing ad campaigns across various social media platforms, juggling the demands of each one. It became clear that this process was not only time-consuming but also inefficient.
23mins
Average Time Required to Launch Campaign
20mins
Average Number of Clicks
Required
To address this, we focused on reducing the time required to run ad campaigns across various platforms and provide user control over the process through “One Click Launch”.
02
Design direction
One-Click Launch lets you seamlessly launch ad campaigns across social media with a single click.
Impact
The time required to launch one campaign was reduced by 20%.
Clients have complete control and can launch ad campaigns themselves using the platform, which now offers a do-it-yourself option.
04
Major findings
Time Consumption - clients experienced frustration and irritation due to the time required to launch a single ad campaign on multiple platforms. It also sometimes resulted in delays in launching the ad campaigns.
No control - our clients had absolutely zero to no control over the launching of campaigns except the design decisions of campaigns.
Dependency - clients felt a sense of dependency on the marketers even for a single little edit they want to do. For every edit or update that was needed a call used to be setup.
Market Research
As a designer I decided to take a quick look on the current scenario for ad managers. I planned to kick off this with a few questions made in my mind:
1.
What do the ad managers do differently?
2.
Where do they consume maximum of their time?
3.
What does the step in each one looks like?
04
Ideation
To brainstorm solutions for the problem, I employed the "Crazy Eight" ideation technique. In just eight minutes, I sketched out eight distinct design ideas, pushing creativity and rapid concept generation.
Crazy Eights
Why this design solution?
After multiple design reviews, our team decided to go with this particular solution because of the following reasons:
Easy user flow
Fewer number of clicks
Minimal user interaction
DIY Platform (Do It Yourself)
04
Low fidelity designs
05
Final designs
Figma prototype
05
Feedback
Developer feedback -
“The new design significantly reduced the complexity of integrating new campaigns. It also minimized back-and-forth since the UI made technical requirements much more explicit.”
Product Manager Feedback -
“One-Click Launch has been a game-changer for our release process. Sampada’s design approach streamlined what used to be a multi-step, error-prone workflow into a simple and intuitive experience."