QLING
Overview
Qling is a company with a multidisciplinary team dedicated to delivering practical, curated courses that meet clients' learning needs.
Role
UX designer
Time
4 months
Team
UX Researcher, Visual Designer, Motion Designer
01
The Task
In my role as a UX designer, I was responsible for creating a user-friendly and visually compelling website for Qling. The goal was to effectively communicate Qling's vision and showcase its offerings. The website also highlighted popular courses and demonstrated how these courses have empowered working professionals to excel in their careers and businesses.
Old: Cluttered Hero Section -
In the old design, the hero section used a text-heavy headline with minimal visual hierarchy and no clear call-to-action.
Users had to scan through long text before understanding what Qling offered, often leading to drop-offs at the very first touchpoint.
Impact
Users struggled to immediately grasp the value proposition, which reduced engagement and weakened the overall brand impression.
New: Clear Value Proposition with Strong CTA
The redesigned hero section uses a bold, concise headline, a subtext that explains Qling’s value in plain language, and a visually distinct primary CTA. This reduces cognitive load, draws attention to the next step, and increases the likelihood of users exploring further.
Old: Lack of Social Proof
The old design buried testimonials and success stories deep within the page. Users had to scroll extensively, often missing them entirely.
Impact
Without visible social proof, trust and credibility were weakened, making conversions less likely.
Testimonials and student success metrics are now strategically placed near decision points. This builds credibility, reassures users of Qling’s value, and positively influences enrollment decisions.
Old: Unclear Offerings List -
The offerings were displayed as a long, text-heavy text with no clear separation or prioritization. Users had to read through content to figure out what Qling actually provided.
Impact
This created confusion, reduced scannability, and made it hard for users to quickly understand Qling’s core value.
New: Clear & Categorized Offerings -
The redesigned offerings section groups services into distinct categories with short, to-the-point descriptions and supportive visuals. Users can now scan the section quickly, identify relevant offerings at a glance, and understand Qling’s value proposition without effort.
